Visibility and SEO

To create a highly ranked site on Google, it is no longer enough to have the right content. Search engines today reward engaging, interactive, and interesting websites where visitors stay. Therefore, the combination of UX design, engaging interactivity, and high-performance technology is a prerequisite for taking your position at the top. We have an internal senior SEO team that continuously analyzes, optimizes, and provides recommendations.

Custom SEO

We always customize our SEO work based on each individual customer to make it as optimal as possible. But here we describe roughly how our SEO service works.

SEO in conjunction with a new site

The SEO team is involved directly when a new website is getting its design. This is to ensure that the website has an SEO- and user-friendly structure and that it is easy to maintain. In connection with the launch of a new site, we also help with redirection work (301) and ensure that measurement is in place in the code so that we can monitor how the new site performs.

The ongoing SEO work

In the ongoing SEO work, we work with Data-driven SEO. This means that we optimize the content based on the insights we extract from all the data we continuously collect. There are many different parameters that govern which strategy we will use for each period (quarter).

Examples of what we work with:

Keyword analysis - analysis of the search landscape for your industry and gathering the most important and relevant search phrases to work with for your website
Optimization of content - text, headings, images, link texts
Optimization of meta tags
Optimization of UX
We regularly go through statistics, how the website performs, strengths & weaknesses, and develop SEO strategies and optimization suggestions
Implementation

Close collaboration with Sphinxly's web department

One of our main USPs is that unlike an external web agency, our SEO team is in-house and has close collaboration with designers, back-end & front-end developers, as well as project managers in Sphinxly's web department. This is a huge advantage when, for example, working on improving and implementing UX improvements and various conversion measures.