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Visibility and SEO
Custom SEO
We always customize our SEO work based on each individual customer to make it as optimal as possible. But here we describe roughly how our SEO service works.
SEO in conjunction with a new site
The SEO team is involved directly when a new website is getting its design. This is to ensure that the website has an SEO- and user-friendly structure and that it is easy to maintain. In connection with the launch of a new site, we also help with redirection work (301) and ensure that measurement is in place in the code so that we can monitor how the new site performs.
The ongoing SEO work
In the ongoing SEO work, we work with Data-driven SEO. This means that we optimize the content based on the insights we extract from all the data we continuously collect. There are many different parameters that govern which strategy we will use for each period (quarter).
Examples of what we work with:
- Keyword analysis - analysis of the search landscape for your industry and gathering the most important and relevant search phrases to work with for your website
- Optimization of content - text, headings, images, link texts
- Optimization of meta tags
- Optimization of UX
- We regularly go through statistics, how the website performs, strengths & weaknesses, and develop SEO strategies and optimization suggestions
- Implementation
Close collaboration with Sphinxly's web department
One of our main USPs is that unlike an external web agency, our SEO team is in-house and has close collaboration with designers, back-end & front-end developers, as well as project managers in Sphinxly's web department. This is a huge advantage when, for example, working on improving and implementing UX improvements and various conversion measures.
Robert Edvardsson
Fredrik Elneus
Byråchef, fredrik@sphinxly.se
