Erika Bonér

2024-12-25

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Artificial Intelligence

The future is here, and artificial intelligence will change both how we communicate and consume. As a business owner, marketing manager or leader, it is important that your digital partner is up to date so that you can go hand in hand into an uncertain future. This is how we think about AI.

1. Explore

As a company, and especially within IT and communication, it is extremely important to be curious today and stay informed. As an agency, with our CEO Robert at the forefront, we dive deep into new technologies, workflows and tools on a weekly basis to explore solutions that can help us - and our clients - perform their tasks faster and easier. Sometimes it works right away - sometimes it doesn't. In Robert's podcast, Robert regularly talks to Swedish thought leaders in AI, as well as representatives from various sectors of the business community, to learn more about how and where AI can contribute in the best way today. As a Sphinxly customer, you have a direct exchange of experiences between many different industries in our own little community.

2. Experiment

Document your workflows and tasks - and dare to try new things. Try something new every week or month, and see if it produces results. Here at Sphinxly, we experiment both together with our clients and partners, as well as in our own technology frameworks - simply because we enjoy it.

3. Integrate

How can different AI solutions and tools be directly integrated into your web service to provide your visitors with an exceptional experience, streamline deliveries, communication - or speed up processes? Most solutions and tools today come with extensive APIs, which is perfect in combination with a headless CMS for your website (we use Easyweb, which is native headless, Swedish and with a dynamic and flexible internal REST API).

4. Collaborate

No one knows everything. Find new partners and paths, and establish think tanks and collaborations. We collaborate with a variety of partners, each with their own take and thoughts on AI, how it should be used, which tools to use - and the results that can be achieved.

5. Repeat

When technology development is moving as quickly as it is now, you can't stand still. Back to step 1 - continue :) Upwards and onwards!

Here and now:

Examples of AI applications that already help with your website:

• Language management and direct translation with AI (easyweb)

• Production of Texts and Media with AI (easyweb)

• Streamlining web production with Co-Pilot

• Streamlining web production from Design to Code

• Streamlining the development of strategy and graphic concepts

• Stress, Performance and Security testing with AI

• Analysis, optimization and measurement with AI

More to come...